Every scene involves an orchestral fanfare as another superhero steps forth from behind something and is introduced to a troupe of other superheroes with whom he or she has an interrelationship that you, the viewer, may know something about if you've pledged allegiance to the Marvel Universe and have studied the myriad releases in the series - if you get off on discovering the minutae of these relationships (like the fact Thor's new eyeball came from Guardians of the Galaxy or that Steve Roger's new uniform makes him more 'Nomad'-like, etc., etc.) then this mega event ten years in the making is just for you, but if Avengers: Infinity War feels to you like a dizzying three-hour fight scene and scene to scene you can't remember who is where or why, then like me you probably want to snap your fingers and have the whole marketing exercise simply stop for a while.
★★★☆☆
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